May 18, 2026

The PLMA World of Private Label International Trade Show 2026, taking place on 19 and 20 May at the RAI Convention Centre in Amsterdam, is one of the world’s most important events for private label products.

Pantaleo’s participation marks an important step in the company’s international growth. The company has recently joined PLMA, the Private Label Manufacturers Association, an organisation that brings together more than 5,000 leading companies in the private label sector worldwide.

A key event to explore the future of private label

Now in its 39th edition, the PLMA Trade Show is confirmed as one of the main international meeting points for the sector. The event will host over 3,200 exhibitors from 75 countries, across more than 47,000 square metres of exhibition space, welcoming retailers, buyers and manufacturers from all over the world.

For two days, Amsterdam will become the centre of the conversations and trends shaping the future relationship between producers and retailers.

Today, private label is no longer simply an alternative to well-known brands. It has become a powerful driver of innovation, differentiation and competitiveness for retailers. The figures confirm this: in the main European markets, private label has reached an average market share of 38.8%, exceeding 40% in many countries.

In this context, the PLMA Trade Show is much more than a trade fair. It is a valuable window onto the evolution of the market, from new partnership models to product development strategies.

Pantaleo: a tailored approach to private label

In this setting, Pantaleo will bring to Amsterdam its long-standing experience in private label and retailer brands, developed over decades of collaboration with Italian and international clients.

Producing for a retailer’s brand requires expertise that goes far beyond product quality. For this reason, Pantaleo has developed a tailored approach, designed to support clients at every stage of the project.

From product development to packaging

The process begins with the creation of the blend, developed around the client’s specific needs to achieve a distinctive and recognisable taste profile.

Once the quality standard has been defined, the blend is stored in a modified atmosphere in Pantaleo's underground tanks, designed to maintain the oil's characteristics intact over time.

The packaging design phase then follows, including:

• choice of container, in glass or PET
• a wide range of formats, from 100 ml to 5 litres
• custom bottle options
• choice of closure system, including pressure caps, aluminium caps and anti-refill caps
• label development, with checks to ensure compliance with Italian and international regulations

Every detail is designed to improve the product’s shelf appeal and enhance the identity of the client’s brand.

Quality control and international technical support

To support the production process, Pantaleo has its own in-house laboratory. In addition to routine analyses, the laboratory carries out specific checks often required by international markets, including:

• contaminant analysis
• checks for the presence of hydrocarbons
• advanced quality parameter controls

This is essential when operating in international markets where regulations may differ from European standards.

Logistics and reliability: a full-service partner

Another distinctive strength of Pantaleo’s offer is logistics management, which is especially important for international clients.

The company’s strengths include on-time deliveries and the protection of product integrity during transport, thanks to safety systems such as anti-shock devices inside containers.

A strategic partner for today’s retailers

Today, private label clients are looking for more than a supplier of quality products. They need partners who can offer complete support for increasingly sophisticated needs, helping them develop distinctive products with a strong story and identity.

Pantaleo is able to meet these expectations thanks to its consolidated experience, flexible project approach, extensive technical and production expertise, and international outlook. These strengths allow the company to build long-lasting relationships with clients, in some cases lasting for more than thirty years.

A presence focused on the future

Pantaleo’s participation in the PLMA World Trade Show 2026 is therefore an important opportunity for visibility, as well as a chance to engage directly with the sector’s leading global players.

In a market where private label plays an increasingly central role in retailer strategies, taking part in an event of this scale means actively contributing to new models of collaboration between producers and retailers. It also means offering international partners a know-how built over time, capable of combining quality, innovation and personalisation.